Sutton, Professor of Management Science at Stanford University, author of The No A**hole Rule and co-author of Scaling Up Excellence * 'Just might be the best business book ever written' * Forbes Magazine * 'Pixar uses technology only as a means to an end its films are rooted in human concerns, not computer wizardry. He shows how Pixar's greatness results from connecting the specific little things they do (mostly things that anyone can do in any organization) to the big goal that drives everyone in the company: Making films that make them feel proud of one another.' * Robert I. It is the best because Catmull's wisdom, modesty, and self-awareness fill every page. Ed reveals, with commonsense specificity and honesty, examples of how not to get in your own way and realize a creative coalescence of art, business and innovation.' * George Lucas * 'This is best book ever written on what it takes to build a creative organization. What Ed Catmull shares instead is his astute experience that creativity isn't strictly a well of ideas, but an alchemy of people. 'Many have attempted to formulate and categorize inspiration and creativity. It is, at heart, a book about how to build and sustain a creative culture-but it is also, as Pixar co-founder and president Ed Catmull writes, `an expression of the ideas that I believe make the best in us possible.' is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios-into the story meetings, the postmortems, and the `Braintrust' sessions where art is born. Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired-and so profitable. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Since then, Pixar has dominated the world of animation, producing such beloved films as Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. Nine years later and against all odds, Toy Story was released, changing animation forever. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. As a young man, Ed Catmull had a dream: to make the world's first computer-animated movie.

Creativity book pixar